*Foreign Trade University \u2013 HCMC Campus signed a Memorandum of Understanding with Tomorrow Leaders Academy (TLA).<\/p>\n

On the morning of January 06th, 2022, Foreign Trade University \u2013 HCMC Campus signed a Memorandum of Understanding with Tomorrow Leaders Academy (TLA) in the field of education, especially the development process of Integrated Marketing Communication major.<\/p>\n

V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 v\u1ec1 khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7, c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u1edbi li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt \u0111a d\u1ea1ng v\u00e0 m\u1ea1nh m\u1ebd c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng marketing \u0111\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00e1c c\u00f4ng vi\u1ec7c thu\u1ed9c l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng marketing tr\u1edf n\u00ean v\u00f4 c\u00f9ng h\u1ea5p d\u1eabn tr\u00ean th\u1ecb tr\u01b0\u1eddng, trong s\u1ed1 \u0111\u00f3 ng\u00e0nh h\u1ecdc Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd \u0111em l\u1ea1i cho sinh vi\u00ean nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n.<\/p>\n

N\u1eafm b\u1eaft nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi h\u1ecdc trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u0169ng nh\u01b0 ph\u00e1t huy th\u1ebf m\u1ea1nh \u0111\u00e0o t\u1ea1o trong l\u0129nh v\u1ef1c kinh t\u1ebf – kinh doanh, t\u1eeb n\u0103m 2022, tr\u01b0\u1eddng \u0110H Ngo\u1ea1i th\u01b0\u01a1ng \u0111\u00e3 m\u1edf chuy\u00ean ng\u00e0nh \u0111\u00e0o t\u1ea1o Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p qu\u1ed1c t\u1ebf gi\u1ea3ng d\u1ea1y b\u1eb1ng ti\u1ebfng Anh. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u00f3 s\u1ef1 g\u1eafn k\u1ebft r\u1ea5t ch\u1eb7t ch\u1ebd gi\u1eefa nh\u00e0 tr\u01b0\u1eddng v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

Ng\u00e0y 06 th\u00e1ng 01 n\u0103m 2023, t\u1ea1i C\u01a1 s\u1edf II Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng \u0111\u00e3 di\u1ec5n ra L\u1ec5 k\u00fd k\u1ebft th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c v\u1edbi H\u1ecdc vi\u1ec7n L\u00e3nh \u0111\u1ea1o t\u01b0\u01a1ng lai, m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a Tr\u01b0\u1eddng Doanh nh\u00e2n PACE nh\u1eb1m thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 giao l\u01b0u, h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed3ng h\u00e0nh trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n chuy\u00ean ng\u00e0nh \u0111\u00e0o t\u1ea1o Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p.<\/p>\n

T\u1ea1i bu\u1ed5i L\u1ec5 k\u00fd k\u1ebft, C\u01a1 s\u1edf II h\u00e2n h\u1ea1nh \u0111\u00f3n ti\u1ebfp s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a B\u00e0 Nguy\u1ec5n Th\u1ecb Th\u1ee5c Hi\u1ec1n \u2013 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh tr\u01b0\u1eddng Doanh nh\u00e2n PACE; \u00d4ng La Ho\u00e0ng Nam \u2013 Gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n tr\u01b0\u1eddng Doanh nh\u00e2n PACE; c\u00f9ng c\u00e1c th\u00e0nh vi\u00ean \u0111\u1ebfn t\u1eeb H\u1ecdc vi\u1ec7n L\u00e3nh \u0111\u1ea1o t\u01b0\u01a1ng lai. V\u1ec1 ph\u00eda C\u01a1 s\u1edf II c\u00f3 PGS, TS Nguy\u1ec5n Xu\u00e2n Minh \u2013 Gi\u00e1m \u0111\u1ed1c C\u01a1 s\u1edf II; PGS, TS Nguy\u1ec5n Th\u1ecb Thu H\u00e0 \u2013 Ph\u00f3 Gi\u00e1m \u0111\u1ed1c C\u01a1 s\u1edf II; c\u00f9ng c\u00e1c Qu\u00fd Th\u1ea7y, C\u00f4 l\u00e0 Tr\u01b0\u1edfng\/Ph\u00f3 c\u00e1c \u0111\u01a1n v\u1ecb t\u1ea1i C\u01a1 s\u1edf II, Qu\u00fd Th\u1ea7y C\u00f4 gi\u1ea3ng vi\u00ean ph\u1ee5 tr\u00e1ch gi\u1ea3ng d\u1ea1y b\u1ed9 m\u00f4n v\u1ec1 Marketing, \u0111\u1ea1i di\u1ec7n ban \u0111i\u1ec1u h\u00e0nh C\u00e2u l\u1ea1c b\u1ed9 Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p.<\/p>\n

Ph\u00e1t bi\u1ec3u khai m\u1ea1c bu\u1ed5i l\u1ec5, PGS, TS Nguy\u1ec5n Xu\u00e2n Minh – Gi\u00e1m \u0111\u1ed1c C\u01a1 s\u1edf II nh\u1eadn \u0111\u1ecbnh: \u201cS\u1ee9 m\u1ec7nh c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i Th\u01b0\u01a1ng l\u00e0 ph\u1ee5ng s\u1ef1 x\u00e3 h\u1ed9i b\u1eb1ng s\u1ef1 xu\u1ea5t s\u1eafc trong gi\u00e1o d\u1ee5c, s\u00e1ng t\u1ea1o v\u00e0 chuy\u1ec3n giao tri th\u1ee9c. \u0110i\u1ec1u th\u00f4i th\u00fac C\u01a1 s\u1edf II tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i Th\u01b0\u01a1ng v\u00e0 H\u1ecdc vi\u1ec7n L\u00e3nh \u0111\u1ea1o t\u01b0\u01a1ng lai \u2013 th\u00e0nh vi\u00ean c\u1ee7a tr\u01b0\u1eddng Doanh nh\u00e2n PACE g\u1eafn k\u1ebft v\u1edbi nhau l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb, t\u01b0\u01a1ng lai c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, x\u00e3 h\u1ed9i. Tri\u1ebft l\u00fd gi\u00e1o d\u1ee5c \u0111\u00e0o t\u1ea1o h\u01b0\u1edbng \u0111\u1ebfn khai ph\u00f3ng, g\u1eafn v\u1edbi th\u1ef1c ti\u1ec5n, nu\u00f4i d\u01b0\u1ee1ng cho sinh vi\u00ean l\u00f2ng trung th\u1ef1c, t\u1eadn t\u1ee5y v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u0169ng l\u00e0 m\u1ed9t gi\u00e1 tr\u1ecb m\u00e0 \u1edf \u0111\u00f3 tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng n\u00f3i chung v\u00e0 c\u01a1 s\u1edf II n\u00f3i ri\u00eang v\u1edbi H\u1ecdc vi\u1ec7n L\u00e3nh \u0111\u1ea1o t\u01b0\u01a1ng lai g\u1eb7p nhau. C\u01a1 s\u1edf II mong mu\u1ed1n c\u00f9ng v\u1edbi H\u1ecdc vi\u1ec7n L\u00e3nh \u0111\u1ea1o t\u01b0\u01a1ng lai mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t cho sinh vi\u00ean trong vi\u1ec7c ti\u1ebfp c\u1eadn chu\u1ea9n m\u1ef1c \u0111\u00e0o t\u1ea1o mang t\u00ednh qu\u1ed1c t\u1ebf v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn ch\u1ee9ng ch\u1ec9 qu\u1ed1c t\u1ebf m\u00e0 trong \u0111\u00f3 h\u00e0m ch\u1ee9a s\u1ef1 thuy\u1ebft ph\u1ee5c v\u1edbi c\u1ed9ng \u0111\u1ed3ng chuy\u00ean m\u00f4n kh\u00f4ng ch\u1ec9 \u1edf Vi\u1ec7t Nam m\u00e0 tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u. Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c n\u00e0y hy v\u1ecdng s\u1ebd gi\u00fap cho hai b\u00ean b\u1ed5 sung cho nhau th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh trong vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng m\u1ed9t th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai to\u00e0n n\u0103ng h\u01a1n, th\u00e0nh c\u00f4ng h\u01a1n nh\u1eb1m ph\u1ee5ng s\u1ef1 cho c\u1ed9ng \u0111\u1ed3ng, x\u00e3 h\u1ed9i.\u201d<\/p>\n

C\u0169ng t\u1ea1i L\u1ec5 k\u00fd k\u1ebft, B\u00e0 Nguy\u1ec5n Th\u1ecb Th\u1ee5c Hi\u1ec1n – Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh tr\u01b0\u1eddng Doanh nh\u00e2n PACE b\u00e0y t\u1ecf mong mu\u1ed1n s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa C\u01a1 s\u1edf II Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i Th\u01b0\u01a1ng t\u1ea1i TP HCM v\u1edbi H\u1ecdc vi\u1ec7n L\u00e3nh \u0111\u1ea1o t\u01b0\u01a1ng lai s\u1ebd gi\u00fap cho c\u00e1c b\u1ea1n sinh vi\u00ean trong giai \u0111o\u1ea1n c\u00f2n \u0111i h\u1ecdc c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ec3 hi\u1ec3u nhi\u1ec1u h\u01a1n v\u1ec1 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, v\u00e0 xa h\u01a1n gi\u00fap cho nh\u1eefng nh\u00e0 doanh nghi\u1ec7p t\u01b0\u01a1ng lai ti\u1ebfn g\u1ea7n h\u01a1n v\u1edbi th\u1ebf gi\u1edbi v\u00e0 h\u1ed9i nh\u1eadp v\u1edbi th\u1ebf gi\u1edbi.<\/p>\n

M\u1ed9t s\u1ed1 n\u1ed9i dung h\u1ee3p t\u00e1c tr\u1ecdng t\u00e2m gi\u1eefa C\u01a1 s\u1edf II v\u00e0 H\u1ecdc vi\u1ec7n L\u00e3nh \u0111\u1ea1o t\u01b0\u01a1ng lai bao g\u1ed3m:<\/p>\n

– Th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u v\u00e0 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Ch\u1ee9ng ch\u1ec9 Digital Marketing Qu\u1ed1c t\u1ebf (DMI Pro);<\/p>\n

– T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i t\u1ecda \u0111\u00e0m, h\u1ed9i th\u1ea3o chuy\u00ean \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh Digital Marketing cho sinh vi\u00ean v\u00e0 gi\u1ea3ng vi\u00ean C\u01a1 s\u1edf II;<\/p>\n

– Tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng m\u1ec1m, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o qu\u1ed1c t\u1ebf kh\u00e1c d\u00e0nh cho sinh vi\u00ean; bao g\u1ed3m vi\u1ec7c h\u1ed7 tr\u1ee3 chia s\u1ebb nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn n\u1ed9i dung \u0111\u00e0o t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh Digital Marketing qu\u1ed1c t\u1ebf (DMI Pro)<\/p>\n

– H\u1ed7 tr\u1ee3 m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn \u0111\u00e0o t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p nh\u01b0: Tham gia v\u1edbi vai tr\u00f2 Gi\u00e1m kh\u1ea3o, Mentor\/C\u1ed1 v\u1ea5n, chia s\u1ebb kinh nghi\u1ec7m ho\u1eb7c c\u1ed1 v\u1ea5n v\u1ec1 chuy\u00ean m\u00f4n trong qu\u00e1 tr\u00ecnh th\u00e2\u0309m \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p\u2026<\/p>\n

– K\u1ebft n\u1ed1i, h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf, th\u1ef1c t\u1eadp, nghi\u00ean c\u1ee9u khoa h\u1ecdc, c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m cho sinh vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p.<\/p>\n

V\u1edbi ti\u1ec1m n\u0103ng gi\u1eefa c\u00e1c b\u00ean c\u00f9ng s\u1ef1 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd, th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c l\u1ea7n n\u00e0y s\u1ebd \u0111\u1eb7t n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng, h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed3ng h\u00e0nh trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n chuy\u00ean ng\u00e0nh \u0111\u00e0o t\u1ea1o Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh t\u1ea1i bu\u1ed5i l\u1ec5:
\nBelow are some pictures at the ceremony:<\/p>\n