{"id":4365,"date":"2019-10-22T14:23:12","date_gmt":"2019-10-22T07:23:12","guid":{"rendered":"http:\/\/localhost\/cs2new\/news\/tin-tuc\/nghien-cuu-khoa-hoc\/tao-dong-luc-va-thuc-day-nang-cao-hieu-qua-kinh-doanh-khi-ap-dung-cong-cu-chi-so-hoat-dong-chinh\/"},"modified":"2019-10-22T14:23:12","modified_gmt":"2019-10-22T07:23:12","slug":"tao-dong-luc-va-thuc-day-nang-cao-hieu-qua-kinh-doanh-khi-ap-dung-cong-cu-chi-so-hoat-dong-chinh","status":"publish","type":"post","link":"https:\/\/ekapverden.com\/nghien-cuu\/hoi-thao-khoa-hoc\/tao-dong-luc-va-thuc-day-nang-cao-hieu-qua-kinh-doanh-khi-ap-dung-cong-cu-chi-so-hoat-dong-chinh\/","title":{"rendered":"T\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 th\u00fac \u0111\u1ea9y n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh khi \u00e1p d\u1ee5ng c\u00f4ng c\u1ee5 ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh"},"content":{"rendered":"
T\u00e1c gi\u1ea3: Nguy\u1ec5n Xu\u00e2n Minh (\u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng – Ch\u1ee7 nhi\u1ec7m \u0111\u1ec1 t\u00e0i), Nguy\u1ec5n Ph\u01b0\u1edbc T\u00e0i (Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Quan Phong)<\/p>\n
N\u0103m 2018 T\u1ed5ng C\u1ee5c Ti\u00eau chu\u1ea9n \u0110o l\u01b0\u1eddng Ch\u1ea5t l\u01b0\u1ee3ng (B\u1ed9 Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7) \u0111\u00e3 giao cho Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng ch\u1ee7 tr\u00ec nhi\u1ec7m v\u1ee5 khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ea5p qu\u1ed1c gia \u201cNh\u00e2n r\u1ed9ng \u00e1p d\u1ee5ng c\u00f4ng c\u1ee5 Ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh (KPI) v\u00e0o c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p Vi\u1ec7t Nam n\u0103m 2018\u2019\u2019 do PGS, TS Nguy\u1ec5n Xu\u00e2n Minh l\u00e0m ch\u1ee7 nhi\u1ec7m. M\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 ph\u1ed5 bi\u1ebfn, h\u01b0\u1edbng d\u1eabn, nh\u00e2n r\u1ed9ng \u00e1p d\u1ee5ng KPI v\u00e0o c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p Vi\u1ec7t Nam, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c m\u00f4 h\u00ecnh \u0111i\u1ec3m v\u1ec1 \u00e1p d\u1ee5ng KPI tr\u00ean to\u00e0n qu\u1ed1c. K\u1ebft qu\u1ea3 tri\u1ec3n khai b\u01b0\u1edbc \u0111\u1ea7u c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 ch\u1ee9ng minh t\u00ednh hi\u1ec7u qu\u1ea3 t\u1ea1i c\u00e1c \u0111\u01a1n v\u1ecb tham gia. M\u1ed9t trong s\u1ed1 c\u00e1c doanh nghi\u1ec7p ti\u00eau bi\u1ec3u l\u00e0 C\u00f4ng ty TNHH Quan Phong, m\u1ed9t \u0111\u01a1n v\u1ecb t\u1ea1i t\u1ec9nh \u0110\u1ed3ng Nai chuy\u00ean kinh doanh c\u00e1c thi\u1ebft b\u1ecb trong ng\u00e0nh \u0111\u00e1 v\u00e0 k\u00ednh ph\u1ee5c v\u1ee5 c\u00e1c c\u00f4ng tr\u00ecnh x\u00e2y d\u1ef1ng.<\/p>\n
Ngay khi m\u1edbi \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp, C\u00f4ng ty TNHH Quan Phong (sau \u0111\u00e2y g\u1ecdi t\u1eaft l\u00e0 C\u00f4ng ty) \u0111\u00e3 t\u1eadp trung v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c kinh doanh kh\u00e1 m\u1edbi m\u1ebb v\u00e0 nhu c\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00e1 cao. M\u1eb7t kh\u00e1c, \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 tr\u1ebb v\u00e0 n\u0103ng \u0111\u1ed9ng h\u1ee9a h\u1eb9n gi\u00fap C\u00f4ng ty g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng ph\u00eda tr\u01b0\u1edbc. Tuy nhi\u00ean, do ch\u01b0a c\u00f3 kinh nghi\u1ec7m trong c\u00f4ng t\u00e1c t\u1ed5 ch\u1ee9c, qu\u1ea3n tr\u1ecb v\u00e0 \u0111i\u1ec1u h\u00e0nh ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y n\u00ean C\u00f4ng ty g\u1eb7p kh\u00f4ng \u00edt kh\u00f3 kh\u0103n v\u00e0 ph\u1ea3i lu\u00f4n loay hoay t\u00ecm l\u1ed1i \u0111i hi\u1ec7u qu\u1ea3 nh\u1ea5t trong ho\u1ea1t \u0111\u1ed9ng. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a C\u00f4ng ty. Ch\u00ednh trong ho\u00e0n c\u1ea3nh \u0111\u00f3, l\u00e3nh \u0111\u1ea1o C\u00f4ng ty \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh nh\u00e2n r\u1ed9ng \u00e1p d\u1ee5ng c\u00f4ng c\u1ee5 KPI do nh\u00f3m t\u00e1c gi\u1ea3 c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng tri\u1ec3n khai v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o, t\u01b0 v\u1ea5n k\u1ef9 thu\u1eadt \u00e1p d\u1ee5ng. Ch\u1ec9 qua 3 th\u00e1ng \u0111\u01b0\u1ee3c chuy\u1ec3n giao k\u1ef9 thu\u1eadt tri\u1ec3n khai (Qu\u00fd IV n\u0103m 2018) v\u00e0 b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng ch\u00ednh th\u1ee9c t\u1eeb Qu\u00fd I n\u0103m 2019, C\u00f4ng ty \u0111\u00e3 c\u00f3 b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. Nh\u1eefng thay \u0111\u1ed5i v\u1ec1 doanh thu, chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn gi\u1eefa Qu\u00fd IV n\u0103m 2018 v\u00e0 Qu\u00fd I n\u0103m 2019 \u0111\u00e3 cho th\u1ea5y \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 b\u01b0\u1edbc \u0111\u1ea7u trong vi\u1ec7c \u00e1p d\u1ee5ng KPI:<\/p>\n
S\u1ed1 li\u1ec7u kinh doanh c\u1ee7a C\u00f4ng ty Qu\u00fd IV n\u0103m 2018 v\u00e0 Qu\u00fd I n\u0103m 2019<\/strong><\/p>\n \u0110vt: tri\u1ec7u \u0111\u1ed3ng<\/em><\/p>\n Qu\u00fd IV\/2018<\/p>\n (tr\u01b0\u1edbc tri\u1ec3n khai KPI)<\/p>\n<\/th>\n Qu\u00fd I\/2019<\/p>\n (sau tri\u1ec3n khai KPI)<\/p>\n<\/th>\n T\u1ef7 l\u1ec7 t\u0103ng<\/p>\n (%)<\/p>\n<\/th>\n<\/tr>\n<\/thead>\n Ph\u00e1t bi\u1ec3u v\u1ec1 th\u00e0nh c\u00f4ng b\u01b0\u1edbc \u0111\u1ea7u trong tri\u1ec3n khai KPI, anh Nguy\u1ec5n Ph\u01b0\u1edbc T\u00e0i, Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty, cho r\u1eb1ng \u201cTr\u01b0\u1edbc \u0111\u00e2y c\u00e1 nh\u00e2n t\u00f4i c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c nghe n\u00f3i nhi\u1ec1u v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a KPI t\u1ea1i doanh nghi\u1ec7p nh\u01b0ng th\u1ef1c s\u1ef1 \u0111\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean t\u00f4i nh\u1eadn th\u1ea5y r\u00f5 n\u00e9t v\u1ec1 \u01b0u \u0111i\u1ec3m c\u1ee7a b\u1ed9 c\u00f4ng c\u1ee5 n\u00e0y \u1edf ch\u00ednh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. C\u00f4ng ty c\u00f3 may m\u1eafn \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn tham gia ch\u01b0\u01a1ng tr\u00ecnh c\u1ea5p qu\u1ed1c gia v\u1ec1 KPI do c\u00e1c Th\u1ea7y C\u00f4 t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng th\u1ef1c hi\u1ec7n. Anh em trong C\u00f4ng ty ph\u1ea5n kh\u1edfi l\u1eafm. L\u00e3nh \u0111\u1ea1o v\u00e0 to\u00e0n th\u1ec3 nh\u00e2n vi\u00ean s\u1ebd ti\u1ebfp t\u1ee5c \u00e1p d\u1ee5ng KPI \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c th\u00e0nh c\u00f4ng m\u1edbi\u201d.<\/p>\n\n\n
\n \nSTT<\/th>\n Ch\u1ec9 ti\u00eau<\/th>\n \n \n \n \n 1<\/td>\n Doanh thu<\/td>\n 250<\/td>\n 370<\/td>\n 48<\/td>\n<\/tr>\n \n 2<\/td>\n Chi ph\u00ed<\/td>\n 120<\/td>\n 150<\/td>\n 25<\/td>\n<\/tr>\n \n 3<\/td>\n L\u1ee3i nhu\u1eadn tr\u01b0\u1edbc thu\u1ebf<\/td>\n 130<\/td>\n 220<\/td>\n 69<\/td>\n<\/tr>\n \n 4<\/td>\n Thu\u1ebf TNDN<\/td>\n 25<\/td>\n 37<\/td>\n 48<\/td>\n<\/tr>\n \n 5<\/td>\n L\u1ee3i nhu\u1eadn sau thu\u1ebf<\/td>\n 105<\/td>\n 183<\/td>\n 74<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \n\n
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